Monthly blog report taking a close look at blog traffic, social media stats and building something meaningful
Oh, and I’m bringing back blog reports too!
But why even share these reports? Who would do such a silly thing?
- It’s an ongoing case study: I share what works for me and what doesn’t. I create something I can look back on and see how my blog has developed.
- For the sake of transparency: I don’t want to keep any secrets from my readers. For people who hasn’t owned a blog, it can be difficult to understand what goes on behind the scenes.. I wanna be open about what’s going on with this blog and the directions I take it.
- It helps other bloggers: I know some of you blog too, and find it helpful and insightful to learn more about how I run this blog.
- I’m going to track my stats anyway, so I may as well share it on here 🙂
I don’t share these reports to reduce the value of blogging to simple numbers and graphs. There’s so much more to it than that, and there’s no real way to measure meaningful connections between people. Number of followers and view is just a very bad surrogate for that meaning, but it’s also the most easily accessed and evaluated. I personally only check my blog statistics once a month so I can write these posts, I have no need to check for the rest of the month.
I’ve written about popularity and blogging for numbers previously, which you can read right here. I mention this post because it’s important to keep your perspective and not put too much meaning into basic numbers and statistics, before we dive in to the data.
In this report we’ll take a look at:
- Budget/Tools I’ve used
- The most popular post by views, comments and shares
- Blog traffic and its sources
- Social media stats
- This month’s takeaway
Thank you for joining me behind the scenes, I’m grateful to have you here!
Budget – Tools I’ve used
At some point this might turn into the ‘Income and Expenses’-section, but at the moment my blog isn’t a moneymaker, it’s a hobby (And I’d just feel a bit weird about discussing my finances in detail).
So instead I’ll share a few of the tools I use most often (the expense-section of my non-existant budget):
- Domain & hosting provider: GoDaddy*
- Social sharing plugin: Social Warfare*
- Instagram planning & scheduling: Later
- Planning (everything else!): Trello
- Pinterest planning & scheduling: Tailwind* (you get a 1 month free trial if you sign up through my referal link)
You can read more about all the tools I use to run this blog here.
Total posts published this month: 6
The most viewed posts in April
These are the blog posts that most people have read this month, but they weren’t necessarily published this month
The most shared posts from April
These are the posts published this month with the most shares according to my sharing-plugin
Blog traffic summary
Page views: 6,000 | Visitors: 4,244
Traffic sources – April vs March
Social Media Stats
I talk about social media how I use the various channels in the following posts:
- How to Get the Most Out of Tumblr As a Blogger
- How I gained 90 new followers on Bloglovin’ in a week
- 10 Quick Tips to Help You Take Charge of Twitter
- Or just have a look at all my blogging tips & tricks.
When I started out making blog reports, I tried to publish them as close to 1st of the following month as possibly. But most blog posts don’t get read on the day they’re published! Especially evergreen content (content that’s always relevant, no matter how old they are) take time to pick up steem, get shared and read across the internet (not that my reach is that far, but you get what I’m trying to say, don’t you?). Moving forward, I’ll aim to publish blog reports in the middle of the coming month, so the popular posts section can better reflect the actual popularity rather than the age of a post.
In terms of blogging mojo, I’m feeling kinda meh. I find my creative energy lacking, as my writing a bachelor’s thesis and being in chronic pain is quite draining. But I’m slowly getting back in the game. This month I’ve sorted out my trello boards, and set up an editorial calendar, so I can start planning ahead again.
I’ve been writing more about body positivity & body image, subjects I finally highly important to discuss – both here and on instagram. I still feel like I have a lot to learn, but I’m trying my best to do what I think is right – and take you on the journey as I learn more.
Still not dizzy from looking at all the numbers? You can dig into earlier blog reports here.
Do you have any questions about blogging you want me to address? Leave them in the comments below!