My Stats Are Down – Should I Be Disappointed? | May Blog Report

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Remember how I excited I was last month over getting +11k views? Well, that situation is not going to repeat itself this time…

Before we look at how much my stats are down, I want to emphasise that these blog reports are not about ‘bragging’ about numbers. It’s way to bring you behind the scenes of blogging, for me to be more thorough when I look through my stats, and to share strategies with fellow bloggers – and the encouraging feedback my previous blog reports received. I’m happy you find it helpful, and know it’s not about the numbers.

Throwback: All blog reports through time

This month stats are actually a bit of a mess, as this month something exciting happened: Annesmiles is now self-hosted! I realise this is the least exciting thing for a reader, you might not even know what it means. But, in short, here’s what it means for you:

  • New design that I have complete control over (like how pretty is my blog now?! I feel like I’m falling in love all over again)
  • NO ADS! I realise my Bloggers Delight blog had way too many ads. It’s something I had no control over (and didn’t even benefit from), and it really bothered me
    • However, I can’t guarantee you there will be no ads forever; going self-hosted also costs more – And I’d rather place a couple of ads than do sponsored posts I only partly like.
  • No Danish mumbo jumbo. Because I have full control over everything, there’s no weird pop-up or comment section in Danish (although it would only be fair for you to learn a little of my native language as I’m trying so hard to write in yours 😉 )
  • A greatly improved mobile theme
  • Lots of extra features that makes it easier for me to create great blog posts for you!

Let’s begin with a light starter, the most read and discussed posts.

Most read posts

Grid of 6 images with the title of the corresponding post on top of it
  1. Choosing the Right Kind of Protein Powder
  2. Recovery Is Not a Straight Line – Thoughts From Therapy
  3. The Recipes That Never Were
  4. Small Steps Towards Self-Love
  5. Best European Health Blog?!
  6. How to Keep Blogging When Life Sucks

Well, it’s the most read posts after May 17th. During the move I change the permalink structure from /2016/05/17/blalalalah to just /blalalalah. Which confused Google Analytics a lot (not to mention it was completely off for +24 hours as I set everything up). Don’t worry if you’ve bookmarked a page, all old links should automatically redirect to the new one.

Most discussed posts

Grid of 6 images with the title of the corresponding post on top of it
  1. Recovery Is Not a Straight Line – Thoughts From Therapy
  2. How to Keep Blogging When Life Sucks
  3. Choosing the Right Kind of Protein Powder
  4. Best European Health Blog?!
  5. The Recipes That Never Were
  6. How I Got Over 10K Views in April | Blog Report

Well, these two are almost identical this month! One thing I noticed while my blog was hosted by Bloggers Delight, was that my comments went way down. Multiple people tweeted me saying they couldn’t find the comment form or simply couldn’t figure out how to comment because they don’t speak danish (which is totally their fault. Danish is such an easy language….). For a while, I did consider if the decline in comments was because my posts just weren’t that good anymore. But, as they’re back up now, I will refuse to believe it was in any way my fault. I never make mistakes is what I tell myself.

Blog traffic

Pageviews may stats - Google analytics screenshot

Sigh. Okay, let’s look into what went ‘wrong’ this month.

First of all, last month was a particular good one. I got about 1000 views in just a couple of days from Facebook when someone shared What Causes Daily Weight Fluctuations?

I posted more last month, which means more posts to drive in visitors. I really want to bring my Friday Five-series back, but I don’t know where to find the time as we’re entering The Month of Hell aka Exam season.

If I assume the days Google Analytics was disconnected would have had the same views as the other days on average, I would have hit over 8,800. There’s still a significant difference, but it doesn’t look as grim.

Hopefully looking at the traffic sources can give an even better idea why:

May Blog Traffic sources

Google analytics screenshot showing how many pageviews various social channels sent to the website.

Well this is a mixed picture. Traffic from Tumblr, Bloglovin’, Facebook and my newsletter is down, while Twitter, Google and Pinterest are up.

  • Tumblr: It’s always hard to foresee what posts will do well on Tumblr. And sometimes old posts will suddenly be reblogged and start sending traffic. This month, 2 posts from March did well on there (How to Do Push Ups (If You Can Do About 0 Push Ups and The Simplest Protein Pancake Mix). I mainly use Tumblr’s queue to post regularly, and I did update my settings this month. Looking at those stats, I’m going to change the settings back!
  • Pinterest: Please allow me to do a little happiness dance. Pinterest is turning out to be an amazing traffic source, when you just take your time to make pinnable images. I haven’t done anything different compared to last month, the increased traffic is simply because as my audience grow, more people see my pins and thus I get more traffic.
  • Twitter: As I’m transitioning into using CoSchedule* instead of Buffer, my tweets have been a bit all over the place. But from this month on, I got it under control. In other news, I started a Twitter chat. It’s my favorite way to connect with likeminded bloggers and the first chat went so well. I don’t expect the chat to directly boost my traffic, rather it’s a way of engaging. I’m not the best at tweeting lots, so this is my way of talking to people.
  • Facebook: Not much to say. Last month I was lucky – my own page does not drive that much traffic, so I’m just grateful when somebody finds my posts worth sharing.
  • Bloglovin’: Well what happened here? None of my posts (except April’s blog report) did well on here.
  • Newsletter: I’ve steadily increased the number subscribers to my email list, but I have yet to get into a routine of sending out newsletters. Mainly because I’m scared everyone will unsubscribe when I do, but it’s just something I’ll have to get over!

What I’m going to do next month

  • Post 3 times a week.
  • Be better at writing my ideas down, instead of constantly thinking it’s not good enough. I’m constantly learning and improving, and I need to get better
  • Posts more on Tumblr (and look at my askbox, it’s been too long since I looked there).
  • Do my best to promote #HealthHour, my little side project, so everyone who would want to join the chat knows about it.
  • Continue to rock Pinterest (I need something to boost my confidence, okay?)
  • Prepare for the Summer Slump? I haven’t been blogging long enough to know how my views fluctuates over the year. But I’ve seen multiple bloggers talk about the Summer Slump; meaning stats just naturally go down over the summer and there’s nothing you can do to fight it. It does make sense that people are spending more time outside enjoying the weather and less time reading blogs online. It’s something I’ll keep in the back of my head for my upcoming blog reports. And if you’re a blogger too, do let me know if you experience a dive in traffic over the summer 🙂

So, am I disappointed my stats are down?

Not really. It’s not like I didn’t see it coming. I know last month was good mainly because of random luck, as my post was shared on facebook by someone with a lot of influence. That’s not something that happens every month, and I can’t sitting around waiting for it.

I know with all the changes I’ve made this month, I’ve build a solid foundation for growing my blog – and I’m sure it will pay off in the long run.

Either way, I can’t control how many people read my blog. What I can control, is the content I write, and I’ll continue to write the best I can and be proud of everything I’ve done.

I’m really proud of my new design (lots of hours of tweaking) – but I also want to hear what you think. Like, do you like how it looks? Do you find it easy to navigate?

Gif that says lots of love, Anne xx

Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨

My Stats Are Down - Should I Be Disappointed? | May Blog Report
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  1. Your blog is so pretty, congrats in going self hosted! I just missed your health hour chat but will try and join next week! Your stats are fab, I can only dream of getting that many views!

  2. says: Sarah Smiles

    Your new design is gorgeous, I love the colour combinations! I’ve been wanted to go self-hosted for a while, just not brave enough to make the jump! 🙂 xxx


    1. says: Anne

      Thank you Sarah! It takes a little while to get everything set up perfectly, but it’s not impossible and I’m so happy I decided to do it! 🙂 x

  3. I think your blog still did great. I also had a big increase in pageviews once someone shared my blog on Facebook. But I think we don’t need to be disappointed as we can’t predict how the blog will do in the months, it’s a question of luck if you think about it. If someone will share it on more popular media, you will get more views, if not, you won’t. 🙂
    Good luck with your next month 🙂

    -Leta | The Nerdy Me

    1. says: Anne

      Thank you Leta, I’m so glad you think so! And yes, we have no control over whether somebody decides to share our post or not so it’s no use sitting around waiting for it.
      You too! 🙂