This post contains affiliate links
For transparency, they are marked with a lil *
Hi friends! I got a gift for you today: the complete list of my blogging tools.
I’m not one to keep secrets from you – especially not when it’s something that can help you (given you are a blogger or thinking of becoming one). And today you’re getting the complete list of tools and resources I use to build and run this blog. It turned out to be such a long list, that I’ve divided the list into 3 parts:
- Blog hosting, design, email & plugins (that’s this post!)
- Blogging & social media tools (coming up!)
- Photography and graphics design tools (coming up!)
As a newbie blogger, this was definitely the kind of thing I wish I had known – that there’re so many tools out there that can speed up your workflow and make your life easier!
Please note that I will be using referral or affiliate links when relevant. This means that if you decide to purchase something through a link I may receive a discount on my own subscription or a small commission – at no extra cost to you. I only recommend tools I’ve personally used and love 🙂
There’re so many blogging tools out there that can speed up your workflow and make your life easier!
Hosting & Design
GoDaddy*
What: There’s a lot of different web hosting platforms, and at the moment I have both my domain and hosting with GoDaddy*.
Why: Actually, after my recent problems and consequent bad experience with their support staff, I want to move to a new host – if I can get a refund. I’ve previously used BlueHost* without problems (on an old blog that’s not worth remembering), but SiteGround* frequently gets high praise in blogger groups, so it’s one of those two I’ll be going for.
How much? The price depends on what kind of services you need, and they frequently run offers – just make sure to check the renewal price before you jump on anything.
WordPress (org)
What: This is my blog platform of choice, like the majority of bloggers. Popular alternatives include Blogger, WordPress.com and SquareSpace.
Why: Compared to other platforms, WP gives you the freedom to do anything with your blog – the only limit is your imagination (and your coding skills). Because it’s such a popular platform, there’s plenty of developers making plugins that can help add a lot of functionality to your site without touching any kind of code. I’ll talk more about my favourite plugins in the next section.
How much? It’s free, but you can’t set up a WordPress.org blog without your own domain and hosting (if you’ve ever wondered what it means to be self-hosted, this is it).
Themeforest*
What: Themeforest* offers a tonne of different WordPress themes and templates, and it’s where I got my theme, SimpleMag by ThemesIndep*.
Why: Before purchasing my theme I spend a long time looking for magazine themes with room for lots of customization. If you look through the most popular themes on Themeforest there’s a lot to choose from – I also had my eye on this theme called Esquise* and The Voux*.
How much? By now SimpleMag* costs $59, but it was $47 back when I purchased it. You can find less expensive themes, but this is a common price interval. If you think that’s a lot, WordPress does have some free themes you can use, but in the long term, you usually get what you pay for with these themes.
W3School
What: W3Schools is the best website for learning HTML, CSS, Javascript etc.
Why: When I’m working on my website I sometimes forget the precise way to write or spell something in relation to coding – this website has everything you’d want to know about it. There’s plenty of examples, and I’ve learned a lot from playing around with the live previews to see what effect a change has.
How much? It’s free!
Related post: Basic HTML for Bloggers
WordPress Plugins
Jetpack
What: Jetpack simply bridges the gap with WordPress.com and WordPress.org. It adds a lot of extra features, and you can decide to turn off the ones you don’t want.
Why: Here’re some of the functions from the Jetpack plugin I love
- Photon: Makes your images load super fast thanks to the WordPress.com content delivery network
- Extra sidebar widgets: See that ‘Popular posts’-widget over there in my sidebar? That’s from Jetpack. They also have Facebook, Twitter, social media icons and more widgets, depending on what you want.
- Notifications: Whenever there’s a new comment, I get a notification in the app and in the top bar on my computer.
- Comments: I like the way it merges with your site’s look, and that users can sign in with their social media credentials.
- Protect: This protects you against brute-force attacks, as it tracks failed login attempts across all Jetpack-connected sites, and blocks any IP that has too many failed attempts in a short amount of time. So far it’s blocked 3,735 malicious login attempts on my site?!
- Shortcode embeds: Makes it easy to embed content from other sites (like youtube), and create and archive like I have here.
- Contact forms: Every contact page needs a contact form, right?
- Publicize: Automatically share new posts with a custom message as they go live
- Their support team is super nice and quick to help!
It also connects with WordPress.com and lets you write from their post editor (which I’m currently doing). It has a more clean look and there are fewer distractions from writing.
Other features include site stats, custom CSS, beautiful math formulas, downtime monitor, control widget visibility, sharing buttons and a related post widgets (and that’s not even all of them).
How much? It’s free!
qTranslate X
What: A plugin that lets you make a multilingual site – like mine is both English and Danish
Why: I only recently started using this plugin, so it’s a precatious recommendation. It’s very easy to set up and start using, I like how it lets you manage translations within a single post – it’s easy to translate anything. The main problem is that your site is going to look like a mess if you ever stop using the plugin.
How much? Free – but the developers strongly encourage you to donate if you’re a regular user of the plugin.
Shortcoder
What: This plugin lets you create custom shortcodes with snippets of code with custom parameters.
Why: Shortcodes are something you need to know about when using WordPress. The word comes from shortcut + code, as it’s an easy way to insert either complex pieces of code or ones that you frequently use.
One way I use this is for my signature at the end of each post.
What I type | What it looks like to you |
---|---|
![]() | ![]() |
Besides being a little faster than copy-pasting the same code into the end of each post, it makes it possible to change your signature site-wide in just a second. E.g. if I changed my Instagram username, I’d either have to go through every single post to update the link or let the link be broken. By using a shortcode, it’s easy to make changes to all posts at once.
I also use it for my pin for later prompt at the end of each post. That shortcode includes custom parameters, like this:
<img src="%%pinimage%%" alt="%%pintext%%" />
This means I can define a different image url and text for each post and the plugin takes care of the rest.

The plugin’s documentation gives you more examples on how to take advantages of it.
How much? Free!
Social Warfare*
What: Social warfare* is my favourite sharing plugin (and I tried +10 different ones when I was setting up my site).
Why: When people love your content so much they want to share it, you’ll want to make it as easy for them as possible. This is my plugin of choice because
- You can set a custom Pinterest image + text, instead of just using the featured image as most plugins do.
- It comes with “Pin it” button that shows when you hover over an image
- It’s able to count Twitter share counts – something most applications doesn’t do either since Twitter updated their API.
- As positive social proof makes people more likely to share, displaying your share counts can be a good thing. You can set a minimum threshold of shares before the count shows up, and you can decide whether it shows the total number of shares or individual network share counts.
- There’re buttons for all the popular social networks (and some of the less popular too)
- You can customise how the buttons look and where they’re placed on your site
- It shows the total number of shares, even if you change your url. This was the selling point for me, as I changed my permalink structure when I went self-hosted. Otherwise, all the repins on my old pins wouldn’t be counted, and it’s impossible to go and edit all my old pins
I’ve noticed an increase in Pinterest shares, and now that the shared images are optimised for Pinterest, they perform much better.
How much? $29
Yoast SEO
What: Yoast SEO helps you optimise your site for search engines even further.
Why: If I have to be honest, I don’t spend enough time doing SEO-stuff. It’s just too boring! I like writing for people, not bots. This plugin helps me do a little better, and their knowledge base is very helpful.
How much? It’s free, but there’s a premium version too.
Emails
Zoho mail
What: Zoho provides email hosting.
Why: You got a brand-spanking new domain, so why not make a professional email address that goes with? Like hello@annesmiles.com could be my email. You can then connected it with my usual Gmail account, so you don’t have multiple inboxes to check.
How much? Free when it comes to this feature (for up to 5 email addresses).
Mailerlite*
What: Email marketing platforms for sending out newsletters.
Why: I’m not an expert in email marketing, but I’ve used both MailerLite* and MailChimp. Right now I use the first because they offer automation tools (so you can send out a sequence of emails to people when they first sign up). As I offer free printables as my incentive for people to sign up, I like that I’m able to make custom sign-up-forms and welcome emails.
How much? Free up to 1,000 subscribers. MailChimp is free up to 2,000 subscribers, and many advanced features require a paid plan.
Phew, we made it through! I hope you found a new tool or two that can help you.
What is one blogging tool you can’t go without? Let me know in the comments!


Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨


WOW just what I was looking for.
Love learning about the blogging tools you use, blogging can be so solitary, it’s nice to learn about what others have tried and tested. Definitely learned a few things, and have to check out some of these things that I’ve never heard of before. Thanks for being so open about your work, very helpful!
It can be lonely indeed. That’s why I’m happy to hear you found this helpful! I wish you the best of luck with your blog x
Nice post! I already have a lot of these plugins but just recently started using qTranslate X. Sadly it doesn’t seem to work on my blog. Any ideas why this could be?
Thanks! I don’t know why that would be, maybe they have a supporter than can help you out? 🙂
Haha, I only just realized I already commented on this post :p I’ll see what I can do. I checken on another pc and there my site just pops up in the users language. I’m gonna need to figure out how to get the language button up so people can chose. Thanks (;
Thanks Anne, super useful post! Your site is amazing #blogenvy! Quick question, how did you design your signature? Thanks again!
You’re too kind, thanks Dana! It’s a gif I created it in photoshop x
Wow, Anne, so nice of you to generously share these! I think I may spend a lot of time on your blog to understand this whole blogging theme a bit better :p. Thank you!!
Thanks Sarah, I’m so glad you found this helpful!
This post has been so helpful! I’m currently working on getting my blog set up and know I have a lot to learn. Thanks for sharing all of this great information! :).
I’m so glad you found it helpful! Best of luck with your new blog! x
Great post! I agree with YOAST-stuff, although I find it useful to have a sense of direction. I like the Translate plugin you mentioned, I installed it after reading your post. Will need some time to figure that one out probably haha.
Thanks! Yeah I can see it being that! The translate plugin comes with a fairly good documentation, just look at their website if you run into trouble 🙂
Wow. Sharing.
Thanks 🙂
This post was so helpful! Thanks, Anne!
Thanks Emma, I appreciate that!
Such great tips! You never stop learning…I’ve been looking for a new social plugin so I’ll def check that one out!
Right? Thanks Michelle! I’ll definitely recommend trying it out 🙂
I have also been having terrible experiences with GoDaddy! I’m trying to figure out how to get a refund as well. If you do, let me know! We’ve talked before on insta, but just incase its @hippyandflowers I’ve been trying to get a new host for awhile!
Wow that language switcher plugin sounds awesome! I might need to look into that!
It’s super simple to use! ☺️
Excellent roundup, Anne. Some I use and some I’ll consider. Thanks. 🙂
Thanks Barbara 🙂
Awesome list of Plugins! 🙂 I have been needing some new ones and not been sure which ones were good. I def need to try out W3 Schools too.
-Kristin
http://prettyloved.com
Thanks! It’s so helpful when you need to look anything code-like up 🙂
Wow! I’m in information overload! Thanks for sharing. We are fairly new bloggers so this is really helpful. Pinning for future reference.
Thanks! There’s more coming up in the next few weeks 🙂
As a fairly new blogger, I loved this list. Thank you!
Glad you could use it!
Thank you! Thank you Thank you for this post! I’m a newbie to this whole blog thing, so this will definitely help me!
So glad to hear you found it helpful 🙂
Thank you! I’m a new blogger and this is very helpful, saving for future reference!
Good luck with your new blog! 🙂
This is sooooo good! This is such an awesome and comprehensive list! Love it. I’m bookmarking it and pinning it. Thank you!!
Kerry-Ann | http://www.kerryanningram.com
Thank you so much for sharing it, I really appreciate it!
What a great list! I’ll have to check some of these out!
Kari
http://www.sweetteasweetie.com
Thank you 🙂
This is awesome! Thank you!
Thanks! Glad you like it 🙂
I wondered, before I read what this post was about, what plugins this blogger is using. They are lovely. So funny! These are really useful tools. I may have to change my email! Thank you.
Thank you! 🙂
Thanks for writing this post, few months ago I switched to WordPress and there’re so many plugins! I agree with you about Yoast, sometimes it’s bothering because I write for people and it seems that they’re almost unable to read a sentence longer than 10 words! 🙂
There really is! It’s just about trying them out, and hopefully you find something that can help you 🙂
Thank you for the detailed blog. There are plugins I have never used and that I plan on using. Thank you so much for sharing! xo
Just happy to hear you found it helpful! x
Awesome list. I use YOAST SEO and I love it.
It’s pretty great, right?
Wow! I definitely learned a lot from this post that I bookmarked it. I got the chance to see if I have anything missing from my list (since I’m pretty new in blogging). You described each part perfectly–I can easily understand them! I truly appreciate this post beautiful. xx
http://www.prettyweirdbombshell.com/
So glad to hear that! x
This is SO helpful. Thank you!
Glad you think so, thanks!
Anddd I need to bookmark this post. You shared a lot of awesome info that I need to sit down and process/make my blog better!
http://www.supersana.com
Thanks! I hope you find something that can help you 🙂