Improve your blog + Free Blogging Stats Printable

Hi there! You might not have noticed, but a couple of weeks ago I made a neat little page right here.

It features a handful of printables I have made – and to my surprise, you’re totally loving them!

I don’t always write an entire post when I make a new one (that takes time and I’m very lazy busy). But this one is particularly awesome and helpful for you, my fellow bloggers. It’s a spreadsheet/printable for tracking blog stats, popular posts and social media following.

I’ll go through it step by step and share some tips on how you can improve your blog by using stats.



Do they really? Eh. Meh. Kinda.

It’s not unimportant to get views, but it’s not necessarily a sign of quality either cough clickbait cough.

For a lil’ blogger like me, stats help me figure out what content I should be making more of. But the master of my content is still my gut feeling because the most important thing is that I enjoy writing for my blog.

A recent example of how stats have helped me is the printables. I didn’t really think it was something you’d like. Only some of them fitness or health related, the main themes of my blog. But the stats clearly proved me wrong! Rather than hardcore athletes, you’re a regular person like me. You want to get fitter and eat a bit healthier – but you still have other interests, including blogging. Numbers can’t tell me that, that comes from analyzing my community – what do people talk about in the comments? What kind of people follow me on social media? Honestly, a lot of spam accounts, but there’s a ton of lovely people in there too.



The printable (pdf-file) comes with editable fields, so you can change the month, social media names, and fill out the tables before (or instead of) printing.

Are you ready?

Grab a hypothetical pen and paper, and let’s get started.


The first table is for the generic stats. Depending on your blogging platform, you might not be able to get all data, but you can find everything but comments and likes with Google Analytics. stats only have the number one, three and the bottom two.

  • Views: The number of time a page/post is loaded.
  • Sessions: 1 session = 1 person has visited your site and seen one or more pages within 30 minutes.
  • Unique visitors: The number of people that has visited your blog.
  • Views/session: How many pages a person views when they visit your blog on average (automatically calculated in the spreadsheet).
  • Duration: How much time the average person spends on your blog. Use decimals 1.5 instead of 01:30
  • Bounce rate: % of people visiting your blog from a bouncy castle. Or was it the number of people leaving your blog after viewing just 1 page rather than continuing to browse.
  • %New visitors: Regular readers vs new readers.
  • Comments: The total number of comments left on your posts this month.
  • Likes (only for The number of times WordPress users have liked your posts.

Take some time to look at the changes from last month and decide if there’s something you want to improve for the next month, or what you’ve done in the past month that helped grow your stats.



Use this table to figure out what kind of content your readers love. In the spreadsheet, you can click the little arrow next to views  and choose sort by – the same goes for comments and likes – What kind of content gets a lot of views and what kind gets most engagement?

Take a look at last month, and see how those posts performed compared to this month. Do you notice any patterns?


Social media is the death of real relationships, am I right?

Except for the fact that I have met some of the sweetest, kindest and most inspirational people and friends because of social media. And I love it! Where else would I meet people as crazy as me?


If you have more/fewer accounts, you can just add/delete a column.

  • Followers: So on most social media, you have this option to “Follow” people. You might have heard of it.
  • Referrals: You thought you were done with the blog analytics? No! Head back there and figure out how many views you get from each
  • Posting frequency: How often do you post? Twice a day? Once a month?

Do you see a connection between the numbers? Is the number of followers or the posting frequency most important for driving traffic to your blog? Are you missing out on potential views because of a low posting frequency?

You can use the note field to write out goals for the next month. Instead of just writing xxx followers, try thinking a little further – Do you want to post more of a kind of content? Do you want to engage more, find new people to follow? Streamline what you post on your accounts?

To get a new month in the spreadsheet, duplicate the current one by right clicking on the tab at the bottom.


Take some time not only to write down you stats, but also to consider why they are the way they are. This can help you plan what direction you should take your blog and how you can improve it. Doing it too often can make you doubt small decisions without reason, but a monthly review can help you to continue to grow. But the most important thing is still that you enjoy what you do!

If I didn’t answer a question you have about the spreadsheet, don’t be afraid to ask.

Did you find this helpful? Did your stats reveal something new? Let me know in the comments if you would like to see more posts like this

Gif that says lots of love, Anne xx

Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨

Improve your blog + Free Blogging Stats PrintableImprove your blog + Free Blogging Stats Printable
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  1. says: Ivaneta Ivanova

    Hi! I’m currently filling out the spreadsheet and I can’t figure out posting frequency for Pinterest! Ï’m on there pinning and repinning daily, am I supposed to enter how many days out of the month I’ve been active or actually how many posts I have of my own or in general? I have no idea what I’m supposed to enter! Could you please help me out?

    1. says: Anne

      Hi! The way I use it, is by writing the average number of new pins pr day for the month. Then when you’ve gathered data over a few months, you’ll be able to see if there’s a connection between how often you post and how many followers or referrals you get from Pinterest. But if there’s something else you find more interesting, you’re more than welcome to tweak the spreadsheet to what makes most sense for you. 🙂

      1. says: Ivaneta Ivanova

        hi, me again, a long time later haha do the new pins you mention include the pins you re-pin from other people + your own uploads or is it only your uploads?

    1. says: Anne

      Thanks! I’m trying to find the good balance between monitoring stats, and obsessing over them (sometimes it’s hard not to compare yourself to others).
      Haha I can’t help myself sometimes 😀 xx

  2. says: Anoushka

    This is fab and your printables look so useful! I’m rubbish with my stats although I check them occasionally I’m nowhere near this rigorous, so impressive!

  3. says: Justine

    Love this post this is really helpful! I would definitely like to see more posts like this. I actually just did a stats update for my blog yesterday but this one is a little more in depth so I think I’ll take it that extra bit further. I like the idea of analyzing which posts got the most hits and trying to steer a direction for your blog from there.

    Thanks for sharing,


    1. says: Anne

      I am so happy to hear that Justine! I’m thinking of making it a weekly thing to post blogging tips every Sunday, because I really enjoy writing guides like this. x

  4. says: Patti

    I never really looked into my stats that much before. I might need to start doing it though in order to help my blog grow. It just always looked so complicated, but I think even I should get along with your sheets!