The Go-To Dictionary for Blog Readers & Bloggers

Let’s be honest: Blogging can be confusing.

Often terms are thrown around all the time, that you, as a newcomer or non-blogger have no chance of understanding.

I am probably guilty of this too, but I’m hoping this post will make up for it.

Because I’m making a dictionary about blogging (like the ones about lifting, running, yoga and everything in between). Here you’ll find explanations of many commonly used terms and abbreviations that can be useful for both bloggers and readers.

If you stumble across a term I should add, do reach out to me here or on social media somewhere.


Back-end: This is the admin area of a website, the part readers never get to see where you can write posts and control the site’s settings (opposite of front-end)

BBloggers: Short for beauty bloggers.

Bounce rate: The percentage of people who leaves a blog after only viewing one page.

Conversion rate: The percentage of site visitors who take a desired action, ie. subscribe to the newsletter, purchase a product or read an article.

CSS: Cascading style language. Defines fonts, colors, placement and size of different elements and more. There’s some overlap between what HTML and CSS can do. Learn more.

CTA: Call to action. Instruction that invite an immediate response like “Click here” or “Download now” – or this:

CTR: Click-through Rate. The number clicks (on an advertisment) per impression (times the advertisement is viewed), expressed as a percentage.

CPM: Cost per thousand (mille) impressons. Usually used in relation to advertising, as a way to measure how much it cost them to get attention.

DA: Domain Authority. It’s a number that, along with other factors, how high a site will rank in Google search results. You can learn more here check your DA here.

Domain: Is basically an internet address, like mine is Domains can have a variety of different extensions like .org, .com,, .dk, .net and so on.

GA: Google Analytics. The golden standard for tracking site visitors and their behaviour.


Favicon: The little icon you see in the tab at the top of your browser. Here’s mine in a larger size.

FTP: File transfer protocol. FTP-software allows you to transfer files from your computere to your web hosting server.

Hosting: A webhost is a place that lets you store all the files, images and everything else that your website is build of on their servers. vs Where the first lets you host your blog on their servers for free, the latter requires self hosting. This is more expensive, but it also gives you freedom and control over your blog.

HTML: Hyper Text Markup Language. If you imagine building a website is like building a house, HTML would be the walls and basic furniture – it sets the structure.

Basic HTML - HTML for Beginner Bloggers

Hyperlink: basically, what’s just called a link in every day use. You know, a thing you can click and then it take you to a page on the web.

Javascript: A programming language, used on most webpages to allow more dynamic interaction than just HTML can. Learn more.

Keyword: The word(s) you use to do a google search. Blog owners may try to optimize/include keywords in a blog post to make it more likely to show up in Google search results.

LBloggers: Short for lifestyle bloggers. They cover a variety of topics and every day subjects.

Lorem Ipsum: The words developers use to summon the dark lord.*

No-follow links: One thing that determines how high a website ranks in Google’s search results is the quantity and quality of links to that site. To stop Google’s spiders from following a link your blog (and giving them link juice) you can add a rel=”nofollow” tag to it, making it a no-follow link. This is required by Google if you’re writing a sponsored posts or link to gifted products, as this otherwise would be a way for companies to artificially boost their SEO rankings.

In practice, here’s how the HTML of a no-follow link to my homepage looks

<a href="" rel="nofollow">Homepage</a>

Organic search results/traffic: Organic traffic is traffic that doesn’t come from some sort of advertising or is otherwise paid for.

Permalink: The permanent link to a given blog post. For blogs that display the entire post on the front page (instead of using a ‘read more’), it’s important to share the permalink, not just the blog link, as the post you want to share will disappear from the front page as new post are published, while you’ll always be able to find it with the permalink.

The permalink for this post is:

Tip: WordPress lets you change your permalink structure from something ugly to something pretty (that’s the official terms) in Settings > Permalink

permalink structure settings.PNG

Ranking (in relation to SEO): The goal of SEO is to rank higher in Google, meaning the site will show up among the first in search results.

Responsive webpage: A page that adapts and look good on all devices and screen sizes, including PCs, tablets, smartphones and everything inbetween.

SEO: Search Engine Optimization. Refers to optimising your site in a way that will make it show up higher in Google search results.

Slug: Slugs are (often) part of the permalink structure (see above). It’s the part that identifies the specific post or page.

For example, this post’s permalink is and the slug is dictionary-readers-bloggers

Plugin: It’s a small piece of software that adds some kind of functionality to your WordPress blog. Examples are a ‘Related post’ feature add the bottom of each post, a share bar, automatic back-ups of your site and so much more. You can see all the plugins I use here.

Widget: Widgets are a multitude of little boxes you can add to your sidebar, footer and other widget areas.

If you look at my sidebar, I have:

  1. An “About the site-widget featuring the image for me, a little text and some social media icons.
  2. A text widget that lets me add any kind of HTML – here I’ve created a set of buttons to display my blog’s categories.
  3. A “Popular posts”-widget that displays the most viewed post on my blog for the past month.
  4. A “Recent posts”-widget that displays just that.
  5. Another text-widget, where I’ve added a piece of code from LightWidget that displays my latest Instagram posts. 

When it comes to widgets, the basic ones are part of all WordPress installations, some are theme specific and some can be installed with plugins.


Did I miss anything? If there’s a word you think should be added, please let me know in the comments!

Gif that says lots of love, Anne xx

* This is a joke. It’s just random words used to see how the site will look with text without having to think of what to write.

Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨

The Go-To Dictionary for Blog Readers & BloggersThe Go-To Dictionary for Blog Readers & Bloggers
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    1. says: Anne

      It definitely makes i so much easier to manage a blog! It’s so overwhelming and confusing at first, and I see lot of new people starting a blog that could really use something like this (now I just hope they find it) 🙂 x