AS in July: Blog Report & Stats Breakdown

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Monthly blog report taking a close look at blog traffic, social media stats and discussing blogging behind the scenes.

This report is a little late (we’re still in the first half of August, so it’s okay!). We’re going to breakdown the most popular content and stats performance, as well as talk about the dreaded summer slump.

But why even share these reports? Who would do such a silly thing?

Me. Because:

  • It’s an ongoing case study: I share what works for me and what doesn’t. I create something I can look back on and see how my blog has developed.
  • For the sake of transparency: I don’t want to keep any secrets from my readers. For people who hasn’t owned a blog, it can be difficult to understand what goes on behind the scenes.. I wanna be open about what’s going on with this blog and the directions I take it.
  • It helps other bloggers: I know some of you blog too, and find it helpful and insightful to learn more about how I run this blog.
  • I’m going to track my stats anyway, so I may as well share it on here 🙂

I don’t share these reports to reduce the value of blogging to simple numbers and graphs. There’s so much more to it than that, and there’s no real way to measure meaningful connections between people. Number of followers and view is just a very bad surrogate for that meaning, but it’s also the most easily accessed and evaluated. I personally only check my blog statistics once a month so I can write these posts.

I’ve written about popularity and blogging for numbers previously, which you can read right here. I mention this post because it’s important to keep your perspective and not put too much meaning into basic numbers and statistics, before we dive in to the data.

In this report we’ll take a look at:

Thank you for joining me behind the scenes, I’m grateful to have you here!

Budget – Tools I’ve used

At some point this might turn into the ‘Income and Expenses’-section, but at the moment my blog isn’t a moneymaker, it’s a hobby (And I’d just feel a bit weird about discussing my finances in detail).

So instead I’ll share a few of the tools I use most often (like the expense section of my non-existant budget):

  • Domain & hosting provider: GoDaddy*
  • Social sharing plugin: Social Warfare* 
  • Instagram planning & scheduling: Later
  • Pinterest planning & scheduling: Tailwind* (you get a 1-month free trial when you sign up through my referral link)
  • Planning (everything else!): Trello

You can read more about all the tools I use to run this blog here.

The most viewed posts in July

There’s one recent post among these all time favorites that seem to continue to do well every month, and that’s number 5, the silly 21 Weird Things Fit Girls Say 🙂

The most discussed & shared posts from July

I did not publish a lot of new post this month, so I’ve combined the most shared & discussed posts into one, as they’re basically identical.

Blog traffic summary

pageviews july 17.PNG

Page views: 6,020 | Visitors: 4,062

sources july 17.PNG

There’s clear signs here that I haven’t been as active as usual, especially Instagram + Pinterest compared to last month. I wish I didn’t get sick all the freaking time, but it’s not something I can control, only how I react to it. And feeling guilty or beating myself up over is not very constructive. Instead I try to rest, and enjoy the days where I have the energy to be productive and creative.

Social Media Stats

Instagram: 3,645 followers | Pinterest: 4,956 followers

Bloglovin: 594 | Twitter: 2,027 | Tumblr: 37,604

You might also want to read:

The Takeaway

The summer slump is something bloggers talk about a lot. Including myself.

It’s when summer starts and pageviews drops as people start going out to enjoy the weather (or are no longer stuck at a desk procrastinating) so the pageviews drops significantly.

Except this summer, I’m the one slumping. Because I got out of the habit of writing and blogging, and suddenly just forgot how to do it. Meaning I lost the confidence it takes to put myself out here, not understanding why anyone would want to read my ramblings. So I’ve been avoiding it. My brain gets stupidly anxious over a lot of things, completely unnecessarily. Some days that’s blogging.

But I’ve learned to recognize when the brain is playing the ‘you can’t do anything well’-tape, say “Oh there it goes again”, shrug, then do the thing anyway.

And you know what? Writing helps me. Nothing my fingers are typing these days is the best thing I’ve ever written. But by definition, that can only be a single post, and that just makes a boring blog. Instead, I write what’s on my mind, here and on Instagram, and hope you appreciate my complete honesty, even if it’s not always positive and inspiring.

Still not dizzy from looking at all the numbers? You can dig into earlier blog reports here.

Do you have any questions about blogging you want me to address? Leave them in the comments below!

Gif that says lots of love, Anne xx

Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨

AS in July: Blog Report & Stats Breakdown
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