Blog Report: Stats, Insights & Discussion – AS in August ’18

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Monthly blog report taking a close look at blog traffic, social media stats and building something meaningful

Every time I start writing these reports lately, I feel like saying: I wish I had blogged more this past month!

I definitely feel that way right now.

But I also know bloggers who start like 95% of their posts with “sorry I haven’t written anything in a while”.

And I’m always like:

Girl, you don’t need to apologise for living your life and prioritising the way you do!


You’re great, but since you start every post like this, maybe instead of feeling bad for not writing more often, maybe you should re-evaluate your expectations around blogging to something that’s more realistic given your current circumstances.

I’ve never left a comment saying that, but my thoughts are along those lines.

Now, back to me.

Because that’s what it’s all about. Everything. Me.

Pick Me Season 10 GIF by RuPaul's Drag Race - Find & Share on GIPHY


What I was going to say is, my circumstances are changing. I have my degree now, so exams are no longer stealing all my time and energy. I’m also in a weird and chaotic transitional  period, but blogging is my way of coping, so maybe in this context, it’s actually a plus.

But why even share these reports? Who would do such a silly thing?

Me. Because:

  • It’s an ongoing case study: I share what works for me and what doesn’t. I create something I can look back on and see how my blog has developed.
  • For the sake of transparency: I don’t want to keep any secrets from my readers. For people who hasn’t owned a blog, it can be difficult to understand what goes on behind the scenes.. I wanna be open about what’s going on with this blog and the directions I take it.
  • It helps other bloggers: I know some of you blog too, and find it helpful and insightful to learn more about how I run this blog.
  • I’m going to track my stats anyway, so I may as well share it on here 🙂

I don’t share these reports to reduce the value of blogging to simple numbers and graphs. There’s so much more to it than that, and there’s no real way to measure meaningful connections between people. The number of followers and views are just a bad surrogate for that meaning, but it’s also the most easily accessed and evaluated. I personally only check my blog statistics once a month so I can write these posts.

I’ve written about popularity and blogging for numbers previously, which you can read right here. I mention this post because it’s important to keep your perspective and not put too much meaning into basic numbers and statistics, before we dive in to the data.

In this report we’ll take a look at:

Thank you for joining me behind the scenes, I’m grateful to have you here!

Budget – Tools I’ve used

At some point this might turn into the ‘Income and Expenses’-section, but at the moment my blog isn’t a moneymaker, it’s a hobby (And I’d just feel a bit weird about discussing my finances in detail).

So instead I’ll share a few of the tools I use most often. I guess it’s the expense section of my non-existent budget.

  • Domain & hosting provider: GoDaddy*
  • Social sharing plugin: Social Warfare* 
  • Instagram planning & scheduling: Later
  • Pinterest planning & scheduling: Tailwind* (you get a 1-month free trial when you sign up through my referral link)
  • Planning (everything else!): Trello

You can read more about all the tools I use to run this blog here.

New & Popular posts

Total number of posts published this month: 4

The most viewed posts in August

These are the blog posts that the most people have read this month, but they weren’t necessarily published this month

Again 50 questions you’ve never been asked takes the number one spot. And again it’s thanks to Google.

But strength training for beginners makes it to the top-list for the first time, kicking out my peanut butter berry smoothie recipe.

The most discussed posts from August

These are the posts published in August with the most comments

The most shared posts from August

These are the posts published in August with the most shares according to my sharing-plugin*

Blog traffic summary

The graph shows the daily page views throughout the month


The numbers are a bit lower than last month – but that can be explained by the fact that I published twice as many posts last month.

Social Media Stats

Traffic sources

Here’s an overview of how many pageviews my blog received from different sources in August compared with July

Writing July’s blog report, I noticed a weird trend with newsletter referrals (specifically, that they were gone). It’s nice to be able to see the point at which I fixed it reflected in the graph. 

Instagram traffic took quite a dive this month. I assume it’s partly because I haven’t had that many posts to promote on there, partly because I’ve been to stressed to posts (lost quite a lot of followers), and overall been fairly invisible on that platform in August.

Follower growth

: 4,238: 6,781: 667: 38,202: 1,963

If you want to learn more about how I use social media, here’s a collection of some of my tips:

You can find all my blogging tips & tricks here.

In other news….

I have a handful of blog-related goals for September that I want to share with you.


Publish over 4 posts: Since this is my 3rd post published in September, I’m right on track to publish more in September than I did in August


Write for 30-60 minutes every morning: Having a proper morning routine (or any kind of routine) is difficult at the moment due to my temporary lack of a home. But I’ve been doing this for the past week, and I enjoy a slow start of the day with a bit of writing.


Not apologise for not doing more! I’m doing the best I can given my current circumstances. High expectations just transform blogging into some chore, when really it’s a hobby I enjoy.

Wilt Sorry Not Sorry GIF - Find & Share on GIPHY

Still not dizzy from looking at all the numbers? You can dig into earlier blog reports here.

Do you have any questions about blogging you want me to address? Leave them in the comments below!

Gif that says lots of love, Anne xx

Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨

Blog Report: Stats, Insights & Discussion – AS in August \'18Blog Report: Stats, Insights & Discussion – AS in August \'18
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  1. says: Anonymous

    Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that
    automatically tweet my newest twitter updates. I’ve been looking for
    a plug-in like this for quite some time and was hoping maybe you would have some experience
    with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your
    new updates.

    1. says: Anne

      Hi! You mean a widget that displays a feed of your latest tweets? I think there’s one included with jetpack called Twitter Timeline – but other plugins offer it too. You can try searching for ‘twitter feed wordpress widget’ as at least a handful other plugins offer this feature too. Thanks for stopping by!