AS in August: Blog Stats, Insights & Discussion

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Monthly blog report taking a close look traffic, social media stats and how this blog is growing and changing

The end of August… That usually means summer is ending. But it hasn’t been summer all summer, and I feel cheated! On one hand, fall is cozy (lots of hygge!), but on the other hand, it gets too dark and too cold to soon!

But for the blog it’s probably good news, because I love crawling into my bed/sofa with a hot beverage and blog the days away when it’s too cold to go outside and interact with other humans.

For now, let’s talk about blogging, but instead of dreaming of the future, we’ll take a look at AS in the past month.

But why even share these reports? Who would do such a silly thing?

Me. Because:

  • It’s an ongoing case study: I share what works for me and what doesn’t. I create something I can look back on and see how my blog has developed.
  • For the sake of transparency: I don’t want to keep any secrets from my readers. For people who hasn’t owned a blog, it’s difficult to understand what goes on behind the scenes.. I wanna be open about what’s going on with this blog and the directions I take it.
  • It helps other bloggers: I know some of you blog too, and find it helpful and insightful to learn more about how I run this blog.
  • I’m going to track my stats anyway, so I may as well share it on here 🙂

I don’t share these reports to reduce the value of blogging to simple numbers and graphs. There’s so much more to it than that, and there’s no real way to measure meaningful connections between people. Number of followers and view is just a very bad surrogate for that meaning, but it’s also the most easily accessed and evaluated. I personally only check my blog statistics once a month so I can write these posts.

I’ve written about popularity and blogging for numbers previously, which you can read right here. I mention this post because it’s important to keep your perspective and not put too much meaning into basic numbers and statistics, before we dive in to the data.

In this report we’ll take a look at:

Thank you for joining me behind the scenes, I’m grateful to have you here!

Budget – Tools I’ve used

At some point this might turn into the ‘Income and Expenses’-section, but at the moment my blog isn’t a moneymaker, it’s a hobby (And I’d just feel a bit weird about discussing my finances in detail).

So instead I’ll share a few of the tools I use all the time and couldn’t blog without! Like an expense section of non-existant budget.

  • Domain & hosting provider: GoDaddy*
  • Social sharing plugin: Social Warfare* 
  • Instagram planning & scheduling: Later
  • Pinterest planning & scheduling: Tailwind* (you get a 1-month free trial when you sign up through my referral link)
  • Planning (everything else!): Trello

You can read more about all the tools I use to run this blog here.

The most viewed posts in August

Well, isn’t this predictable? All but Full Body + Core HIIT Workout are old posts that consistently bring in a lot of traffic, mainly thanks to Pinterest.

The most discussed posts from August

The new posts that got the most comments are personal and, eh, about shoes. Either of those things are good to talk about! 😀

However, I don’t get a lot of comments on my posts since stopped commenting as much on other blogs – and generally, most comments come from other bloggers. I don’t think that’s because everyone who reads my blog also has their own – but because more actively want to create a community and connect with people, while most readers are perfectly comfortable just passively following along.

Not to mention that commenting from a phone is usually super annoying, which is the main reason I don’t leave as many comments.

The most shared posts from August

Blog traffic summary

pageviews august.PNG

Page views: 5,704 | Visitors: 3,888 | Posts published: 9

My blog traffic still hasn’t recovered from the hiatus I took in the first half of 2017. Or maybe it’s just the summer slump? I don’t have a clear answer, but it is clear that pageviews used to be higher.

traffic sources august.PNG
Main traffic sources

Social Media Stats

Instagram: 3,848 followers | Pinterest: 5,050 followers

Bloglovin: 604 | Twitter: 2,027 | Tumblr: 37,767

I talk about social media how I use the various channels in the following posts:

The Takeaway

Ultimately, returning from a long break has had a bigger impact than I ever imagined.

On top of that, I sometimes I struggle with finding the energy and my health isn’t the best.

What, an unhealthy health blogger??

Yep. Because most health outcomes isn’t actually something we can control.

Anyway, the lack of growth doesn’t destroy my blogging motivation. Because I don’t blog for pageviews (though it is nice when lots of people enjoy your content). I love the opportunity I have to create and express myself – though I don’t want to turn into a space where I just went about how bad I’m feeling for pity.

There’s a lot of tough things going on in my life (like I’m sure you have yours to deal with), and I don’t want to portray my life as perfect when it’s absolutely. I love how we can be honest with each other here. Be real. And that’s what I’ll continue to focus on in the upcoming month.

And maybe finally shoot some more workout tutorials for you, if I don’t drown in work at uni first.

If you want more, you can dig into earlier blog reports here.

Do you have any questions about blogging you want me to address? Leave them in the comments below!

Gif that says lots of love, Anne xx

Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨

AS in August: Blog Stats, Insights & DiscussionAS in August: Blog Stats, Insights & Discussion
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