Basically, Bloglovin’ is a feed reader. It’s a way for you to keep up with all the blog posts from your favorite blogs. It’s also a way to discover new blogs, although Bloglovin’ mainly promote blogs who already have hundred of thousands of followers – aka never gonna happen for me.
This post is not for them. It’s for you – If you’re a mere mortal like me.
As I recently wrote about in my blog goals, I wanted to get better at focusing on just one thing, instead of trying to do everything at once and failing. So when I, to my surprise, got an email from Bloglovin’ saying I’ve reached 200 followers, I wanted to do a little experiment:
What would happend if I spend 1 week really focusing on different strategies to grow my Bloglovin’ following?
The result: I gained new 90 followers in a week – up until that, I’ve gained less than one a day.
4 strategies that will make your Bloglovin’ following grow
Follow more people
It’s classic, right? Just mass follow people hoping a few will follow you back.
No. Just no.
Just following random people would mean having to scroll through a ton of posts you don’t want to read, and there’s no guarantee they will want to read your blog.
It’s a good idea to follow people on Bloglovin’ because they’re already on the platform – so they’re more likely to check out your blog and engage with you on there.
When I look for new blogs to follow, I usually go through the followers and followings of blogs I already love and are similar to my own. That way, I’m more likely to find blogs that I will enjoy reading – and people who are more likely to like what I post.
Get that button on your site
Your blog is the perfect place for you to encourage people to follow you on Bloglovin’. And easy way to do that, is with Bloglovin’s follow widget that looks like this (If people are logged into their Bloglovin’ account, they don’t even need to go to a new window to follow you).
You can get it with and with your follower number:
If you’re on Blogger, you can get the button for your blog here.
If you’re on WordPress, you can install the plugin here.
And here is the instructions for Square Space users.
Like on your blog, the people who follow you on Twitter, Facebook, Pinterest etc. are already showing an interest in your content, so it’s a good place to look for more followers.
But know your social media – On Twitter, you can promote it fairly often, and still gain a few followers every time. During the experiment, I tried posting it multiple times a day (I’m already very active on there, so it doesn’t seem as spammy) – and it worked! I usually post my link 1-2 times a week, and I think I’ll go back to that again – because I personally think multiple times a day is too much for an extended period of time. But remember, you know your audience the best.
Another strategy is to pin your post from Bloglovin instead of the original post. I wouldn’t recommend it, as
- Pins from the original source is always preferred
- Views on Bloglovin is not counted as part of your statistics
- When people click on a pin, it’s because they want to read the post, not necessarily follow you on Bloglovin’ (and if you’re using strategy 2, they might follow you anyway)
Leave more comments – with your Bloglovin’ link
Now, if you’ve found a blog that seems great, don’t just show your interest by following. Leave a comment – and include your blog(lovin’) link while you’re there. In order to not be a super annoying person, you need to do this the right way.
Don’t write: Great post! Follow me on x, y, z & Bloglovin’
Do write: A thoughtful comment that requires you to read the post. Leave your link as part of your signature – but keep it to one link! I usually leave my blog link along with my name, as I think my url is just as much my identity as my name online. I like when people leave a link to their blog, so I have a chance to get to know them more. I don’t like when they see my comment section as a way for them to simply promote themselves.
Some days I commented on over 20 day, but mostly just a handful. If you make it a goal to follow and comment on 5 new blogs everyday, it’s going to make a difference.
Something to keep in mind
The number of followers alone doesn’t mean anything – if people only follow you to get a follow back, they’re not going to read your post, they’re not going to be engaged, and they’re not going to be part of your community. I have yet to see if this experiment will lead to a boost in traffic as well – and it’s even harder to measure how many people follow me because they enjoy my content. Numbers aren’t everything – you can’t measure connection, even though that’s the ultimate goal (at least for me).
I noticed a lot of people commenting back, thereby showing some interest in what I create here. Although it is time consuming, I think commenting is the single best strategy.
What’s your experience with Bloglovin’? Spill your secrets in the comments!