Blog Report: Stats, Insights & Discussion – AS in November ’18

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Monthly blog report taking a close look at blog traffic, social media stats and building something meaningful

The end of the year is edging closer. Soon, there’ll be lots of posts looking back at 2018 as a whole, and setting goals for the new year.

That’s not the point of this post.  For now, we’ll just be taking a look at AS in November.


Why even share these reports?

Who would do such a silly thing?

Me. Because:

  • It’s an ongoing case study: I share what works for me and what doesn’t. I create something I can look back on and see how my blog has developed.
  • For the sake of transparency: I don’t want to keep any secrets from my readers. For people who hasn’t owned a blog, it can be difficult to understand what goes on behind the scenes.. I wanna be open about what’s going on with this blog and the directions I take it.
  • It helps other bloggers: I know some of you blog too, and find it helpful and insightful to learn more about how I run this blog.
  • I’m going to track my stats anyway, so I may as well share it on here πŸ™‚

I don’t share these reports to reduce the value of blogging to simple numbers and graphs. There’s so much more to it than that, and there’s no real way to measure meaningful connections between people. The number of followers and views are just a bad surrogate for that meaning, but it’s also the most easily accessed and evaluated. I personally only check my blog statistics once a month so I can write these posts.

I’ve written about popularity and blogging for numbers previously, which you can read right here. The reason I mention this post is because it’s important to keep your perspective and not put too much meaning into basic numbers and statistics, before we dive in to the data.

In this report we’ll take a look at

Thank you for joining me behind the scenes, I’m excited to have you here!

Budget – Tools I’ve used

At some point this might turn into the ‘Income and Expenses’-section, but at the moment my blog isn’t a moneymaker, it’s a hobby (And I’d just feel a bit weird about discussing my finances in detail).

So instead I’ll share a few of the tools I use most often. I guess it’s the expense section of my non-existent budget.

  • Domain & hosting provider: GoDaddy*
  • Social sharing plugin: Social Warfare* 
  • Instagram planning & scheduling: Later
  • Pinterest planning & scheduling: Tailwind* (you get a 1-month free trial when you sign up through my referral link)
  • Planning (everything else!): Trello

You can read more about all the tools I use to run this blog here.

New & Popular posts

Total number of posts published this month: 7

Nearly double last months output (which admittedly, was low) – nicely done, Anne!

I’m especially proud of this long tutorial, and the vulnerability this took to share.

The most viewed posts in November

These are the blog posts that the most people have read in November, but they weren’t necessarily published in November

Well well well… This is getting almost boring! The top 3 most viewed posts, again again, features these 3 posts.

However, just below them, are a newcomer and two old December posts becoming relevant again:

Looking at Google Analytics, I can see the December posts are mainly doing well thanks to a Pinterest revival. This makes sense, as Pinterest is great for evergreen content! Unlike Twitter, where most tweets become irrelevant in less than 24 hours (unless you become famous, and have written something that can bite you in the ass).

The most discussed posts from November

These are the posts published in November with the most comments

The most shared posts from November

These are the posts published in November with the most shares according to my sharing-plugin*

Blog traffic summary

The graph shows the daily page views throughout the month

Page views:4,608Below average
Visitors:3,118Below average

Social Media Stats

Traffic sources

Here’s an overview of how many pageviews my blog received from different sources in November compared to October

Follower growth

4,194 ↓38,3827,621↑↑2,057672

↑↑: Above average growth. ↓: No or negative growth.

Instagram is weird sometimes. I didn’t post for a week while I was stressing about the move – and BAM, minus 50 followers (it’s even more, when you take into account that some new people pressed the follow button too).

I guess it just gotta be like that sometimes.

For December, I plan to mostly focus on Pinterest, but I’ll also be active on Instagram when I feel like it.


If you want to learn more about how I use social media, here’s a collection of some of my tips:

You can find all my blogging tips & tricks here.

In other news….

… Bloggers, did you see WordPress 5.0 as been released? You know, the one with brand new block editor (which I coincidentally have a tutorial on right here…). Anyway, I’m completely sold on this new editor, it opens up so many opportunities for creating beautiful things.

Yet, I know some people are struggling with it. So I’d love to do another tutorial or two, if you have any specific requests or questions you want answered.

… I’ve also updated my blog stats spreadsheet. If there’s interest, I’ll go back and update this old thing with the new sheet as a resource.


Still not dizzy from looking at all the numbers? You can dig into earlier blog reports here.

Do you have any questions about blogging you want me to address? Leave them in the comments below!

Gif that says lots of love, Anne xx

Since you made it to the end, you may as well follow me on Instagram – but their algorithm is a bit of a mystery, so you can sign up to the newsletter to not miss out on the best posts! ✨

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